The a hundred-billion-level pet food track, alternative protein raw materials will become a future trend

time: 2023-01-31 views: 1429

        In recent years, my country’s pet market has shown a new trend of rapid development, and has gradually formed a market pattern in which multiple segments such as pet food, pet medical services and pet equipment run parallel. However, compared with developed countries, the development of my country’s pet industry is still relatively late.

  

        China’s pet market growth since 1990s. The gradual lifting of the pet policy and the entry of Western pet brands opened a new era for China’s pet industry. At that time, people’s concept of keeping pets was in its infancy; The rapid growth of the number has promoted the transformation and iteration of related industries.

  

        From the perspective of the composition of the pet economy, pet food runs through the entire life cycle of pets, and according to Euromonitor International data, in the global pet market in 2018, the market size of pet food accounted for about 50%, ranking first in the pet market. A large segment.

  

        International experience shows that the development of the pet food market is closely related to the economic level, and with the rise of global GDP, the size of the pet food market is also growing. According to data released by Euromonitor, the market size of the global pet food industry in 2020 will be US$98.07 billion, a year-on-year increase of 3.6%. The compound annual growth rate of the global pet food industry market size in the past 10 years has reached 3.3%.

  

        Looking at the domestic market, in 2021, my country’s pet food market will be 155.4 billion yuan, and it is expected to reach 190 billion yuan in 2023. With the development of the concept of keeping pets, pets have become one of the important members of many families. In the post-epidemic era, the "it" economy is developing rapidly, and the high-growth pet food industry has gradually formed a blue ocean of market.

  

        Although China’s pet market has entered a critical period of simultaneous development of various segments, in the domestic pet food market, overseas brand Mars still occupies a leading position, accounting for 11.4% of the market.

  

        Up to now, there are 7 pet-related listed companies in the A-share market. They are Helusi shares of the pet food track; Hefeng shares of the pet medical track and Yuanfei pet and Yiyi shares of the pet supply track . In 2022, the popularity of pet companies going public will not decrease. According to public information, Tianyuan Pets and Guaibao Pets have passed the review of the Shenzhen Stock Exchange and are sprinting for IPOs.

  

        Overall, the concentration of my country’s pet food industry is still relatively low, and a monopoly pattern has not yet been formed.