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Searches for pet-related new year goods have increased
significantly, and the industry is developing towards professional branding
The Spring Festival holiday has just passed, and this year's major
platforms have also released consumption data for new year's goods one after
another. An obvious consumption phenomenon is that the number of searches for
pet-related New Year’s goods has increased significantly, ranging from pet New
Year’s Eve dinner, pet toiletries to new pet clothes. Bringing “fur kids” home
for the New Year is becoming a new consumption trend.
Data show that in 2021, the total number of urban pet dogs and cats across the
country will exceed 112 million, and the consumer market for urban pet cats and
pet dogs will reach 249 billion yuan.
The rise of the huge pet market has its economic background. It is generally
believed that when the per capita GDP is between US$3,000 and US$8,000, the pet
industry will develop rapidly, and our country's per capita GDP has already
exceeded the US$10,000 mark. The improvement of material living standards will
naturally bring about the demand for pet consumption. Coupled with the increase
in the proportion of families with many children, the trend of population aging,
and the decline in the average family size, pets can provide emotional
companionship for children, the elderly, young couples and single groups. .
The pet industry chain also covers many subdivided industries, ranging from pet
diagnosis and treatment, training, supplies, food, health care, foster care to
transportation, etc. The industry is relatively large and involves other
derivative industries.
Result in, some investors believe that the pet industry will have a lot of room
for growth in the future. After all, in terms of the total number of pets, the
penetration rate of pets in my country is not high, far lower than that of
developed countries. In recent years, the pet industry has received high
attention. According to the data from Tianyancha , there are currently more than
382,000 pet product companies in China, and the average annual growth rate of
registration in the past five years (2018-2022) has reached 34.9%.
However, due to the impact of urban population density and housing structure,
the penetration rate of pets in urban households in my country cannot be
completely compared with that in developed countries, and pets are mostly small
in size. This means that we should not overestimate the future increase of the
total number of pets, but value the increase in total consumption. As income
increases, consumers will be willing to pay more for a single pet. In addition,
pet owners will also form online or offline social groups because of keeping
pets, and this group will have similar consumption needs and tendencies.
This means that in the future, the consumer demand of pet owners will be more
professional and personalized, and the market will be segmented more precisely,
and a new concept of pet consumption will be formed. For example, for the same
dog food, pets of different breeds, physiques, and ages have different needs,
and complementary foods are even more abundant.
There is a big market for "fur kids". Facing a more specialized and subdivided
market, enterprises in the pet industry must not only become more specialized,
but also need to be branded to form a head enterprise to lead the industry. On
this basis, a centralized and clustered development trend of the industrial
chain will be formed. In this process, relevant parties should also improve the
relevant standards of pet industry products and services as soon as possible to
promote industrial transformation and upgrading. It is also worth looking
forward to whether there are companies that can build a series of services "from
cradle to cemetery" in the pet industry.
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The a hundred-billion-level pet food track, alternative protein
raw materials will become a future trend
In recent years, my country's pet market has shown a new trend of
rapid development, and has gradually formed a market pattern in which multiple
segments such as pet food, pet medical services and pet equipment run parallel.
However, compared with developed countries, the development of my country's pet
industry is still relatively late.
China's pet market growth since 1990s. The gradual lifting of the pet policy and
the entry of Western pet brands opened a new era for China's pet industry. At
that time, people's concept of keeping pets was in its infancy; The rapid growth
of the number has promoted the transformation and iteration of related
industries.
From the perspective of the composition of the pet economy, pet food runs
through the entire life cycle of pets, and according to Euromonitor
International data, in the global pet market in 2018, the market size of pet
food accounted for about 50%, ranking first in the pet market. A large segment.
International experience shows that the development of the pet food market is
closely related to the economic level, and with the rise of global GDP, the size
of the pet food market is also growing. According to data released by
Euromonitor, the market size of the global pet food industry in 2020 will be
US$98.07 billion, a year-on-year increase of 3.6%. The compound annual growth
rate of the global pet food industry market size in the past 10 years has
reached 3.3%.
Looking at the domestic market, in 2021, my country's pet food market will be
155.4 billion yuan, and it is expected to reach 190 billion yuan in 2023. With
the development of the concept of keeping pets, pets have become one of the
important members of many families. In the post-epidemic era, the "it" economy
is developing rapidly, and the high-growth pet food industry has gradually
formed a blue ocean of market.
Although China's pet market has entered a critical period of simultaneous
development of various segments, in the domestic pet food market, overseas brand
Mars still occupies a leading position, accounting for 11.4% of the market.
Up to now, there are 7 pet-related listed companies in the A-share market. They
are Helusi shares of the pet food track; Hefeng shares of the pet medical track
and Yuanfei pet and Yiyi shares of the pet supply track . In 2022, the
popularity of pet companies going public will not decrease. According to public
information, Tianyuan Pets and Guaibao Pets have passed the review of the
Shenzhen Stock Exchange and are sprinting for IPOs.
Overall, the concentration of my country's pet food industry is still relatively
low, and a monopoly pattern has not yet been formed.
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The pet economy heats up again in the new year , setting off a
wave of "money-absorbing" online and offline
Buy a New Year pet gift package including dried meat, teething biscuits, dried
beef leg bones and other snacks, toys, and toiletries, take pets for pre-holiday
beauty care, and then book a comfortable foster care institution... The Spring
Festival of the Year of the Rabbit is coming, For "Rong Piao" Li Jiao , before
returning to her hometown for the New Year, the most important thing is to
settle down the Labrador she has raised for many years.
In recent years, the number of pets owned by Chinese has continued to increase.
As the emotional attributes of pets have become increasingly prominent, pet
owners are more willing to pay for "hairy children", and the entire industry
chain of the pet economy has ushered in a development trend. On the eve of the
Chinese New Year, the pet "new year custom" became popular, and a new wave of
online and offline consumption boom was set off. Merchants in pet toys,
clothing, beauty, food and other related businesses tried their best to "absorb
money".
According to the survey of Tmall Global , in 2022, pet New Year's clothing was
selected as the top ten fastest-growing "new" New Year's products for the first
time ; in 2023 , the sales data during JD. A year-on-year increase of 55%.
"I bought several sets of pet New Year's Eve meals online, including canned
food, freeze-dried food, etc. The categories are quite rich, but the most
important thing is a sense of ritual." Zhang Xue , a citizen of Chengdu, told
reporters that he raised two puppet cats . With their company, the happiness of
life has been greatly improved. "New year, new weather, I don't feel sorry for
spending money on 'hair kids'."
"During the Spring Festival every year, the store's turnover will increase by
about 20%." Zhou Xu, the "millennial" owner of a pet shop in a community in
Chengdu, said that from half a month before the Spring Festival to around the
fifteenth day of the first month, the pet care shop is basically full every day
, 15 or 16 pets need to be shower a day, and the sales of snacks and toys have
increased significantly. "The New Year's gift packs for pets we launched are
also selling well, and it has become a new trend to stock up on New Year's goods
for pets."
Inventory of pet products in the warehouse, disinfection of cages, and
maintenance of pet activity venues... Located in a pet outdoor foster care base
near Chengdu, the staff are busy preparing for the upcoming Spring Festival
foster boom. Wang Shiguo, the person in charge of the base, told reporters that
when it is inconvenient to bring pets back home for the Chinese New Year, most
pet owners will choose foster care. "All the foster care places in our base were
fully booked a month ago, and we usually receive about 200 pets (pets), and
there are five or six hundred during the Spring Festival."
"Initially there were only five or six outdoor foster care bases in Chengdu, but
now there are more than 100." Over the past eight years in the industry, Wang
Shiguo said frankly that the industry is developing well, especially during
holidays, but the competition is also becoming more intense. "Provide 24-hour
monitoring and a large lawn for pets to play in. The cages are disinfected every
day, and nutritious meals are added from time to time... We try our best to make
pets have a good year and make pet owners feel at ease. Although the industry
environment is good, we still need to continue Improve the core competitiveness
of service."
According to Wang Yi, a professor at the School of Business Administration of
Southwestern University of Finance and Economics, during the Spring Festival
this year, the recovery of consumer demand will not only be concentrated in the
traditional consumption field, but also find breakthroughs and tipping points in
emerging consumption fields. "The popularity of the pet economy just stepped on
this node."
Wang Yi said that in recent years, the manifestations of the pet economy have
continued to expand in terms of products and services, and the industrial chain
has gradually improved. The fundamental reason is that pets are not just tools
and entertainment "it", but people's Life partners, to a certain extent, human
consumption needs and patterns can be migrated and copied to pets, so there is
huge room for expansion of their consumption patterns and categories. "
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Shenzhen will build the first logistics drone manufacturing plant
On January 29, at the city's high-quality development conference, Han Liqing,
Secretary of the Party Group and Director of the Municipal Transportation
Bureau, revealed that according to the deployment of the Municipal Party
Committee and the Municipal Government, the Municipal Transportation Bureau will
focus on the construction of a "logistics center" and quantify 20 transportation
development indicators. Detailed 178 work measures, accelerated the construction
of a logistics center with important global influence, and made transportation
contributions to the high-quality development of Shenzhen.
Han Liqing said that we will speed up the construction of a world-renowned
international shipping center, promote container throughput and LNG unloading
volume to new highs, and work with relevant departments to promote port
automobile transportation, ship financing leasing, shipping insurance, and
shipping legal services to achieve new breakthroughs.
Accelerate the construction of a first-class international aviation hub in Asia,
expand and increase more than 10 international routes, and strive to double the
passenger throughput and create a new high in international cargo and mail
throughput.
Accelerate the construction of a supply chain organization center with global
resource allocation capabilities, cultivate tens of billions of supply chain
service companies, and make the Expo a leading exhibition in the global
logistics industry, attracting more than 100 international exhibitors.
Accelerate the construction of the world's leading low-altitude economic center,
promote the establishment of the country's first logistics drone manufacturing
plant, and the flight volume of cargo-carrying drones exceeds 500,000 sorties.
Recruit strong talents and cultivate new drivers of development, promote
the establishment of headquarters of well-known enterprises in the
transportation industry in Shenzhen, promote the high-quality development of
intelligent connected vehicles in Shenzhen, and promote the commercial and
efficient operation of intelligent connected vehicles. "
Make every effort to promote the construction of transportation infrastructure,
accelerate the reconstruction and expansion of Jihe Expressway, the
comprehensive transformation of Binhai Avenue (headquarters base section),
Chunfeng Tunnel, Yantian Port East Operation Area, the third runway of the
airport, Mawan Cross-sea Corridor, Shenzhen-Zhongshan Corridor, Shenzhen Shantou
Railway, Shenjiang Railway , Shenzhen-University Intercity, Shenzhen-Huizhou
Intercity and other major projects will be constructed to speed up the
construction of an international comprehensive transportation hub city.
on the official website of the Shenzhen Municipal Bureau of Transportation on
January 29, in 2022, the container throughput of Shenzhen Port will be 30.0362
million TEUs, a year-on-year increase of 4.41%, with an average daily average of
82,300 TEUs. The cargo and mail throughput of Shenzhen Airport was 1.507 million
tons, a year-on-year decrease of 3.91%, of which the cargo and mail throughput
of international routes was 712,400 tons, a year-on-year increase of 19.43%.
According to the Shenzhen UAV Industry Association at the beginning of this
year, in 2022, there will be more than 12,000 UAV enterprises nationwide, with
an annual output value of more than 117 billion yuan, of which there are more
than 1,300 UAV enterprises in Shenzhen, with an annual output value of more than
75 billion yuan. The annual growth rate exceeds 30%. At present, a relatively
complete industrial ecological chain has been formed in Shenzhen.
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Russian media: Ukraine will form a drone assault company equipped
with "Starlink" terminals
According to the TASS news agency, the Information Service of the
Ukrainian Ministry of Defense announced on the 28th that the Ministry plans to
allocate about 544 million U.S. dollars from the budget in 2023 to purchase
additional drones for the Ukrainian army.
According to reports, the Ministry said in a social media briefing: "The
Ministry of Defense will expand the procurement of drones for the Ukrainian
Armed Forces in 2023. Taking into account the needs and requirements of the
Ukrainian Army, about 20 billion hryvnia (about $544 million) for the sector.”
To implement this initiative, 16 state contracts have recently been concluded
with Ukrainian drone manufacturers, and the procedure for the admission of
drones into service has been simplified, the report noted.
According to reports, the Ukrainian Ministry of Defense announced on the 27th
that it will form a UAV assault company in the military that will be equipped
with "Starlink" satellite communication terminals.
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2023 China·Qinghe 8th Auto Parts Trade Fair is about to open
The high-profile 2023 China·Qinghe Eighth Auto Parts Trade Fair will be held
from January 26th to January 28th (the fifth day to the seventh day of the first
month of the lunar calendar) at the Qinghe International Convention and
Exhibition Center (Huigong Avenue and Jiuhuashan Road, Qinghe County ) Junction
South) opened.
The 8th China·Qinghe Auto Parts Trade Expo 2023 is sponsored by Qinghe Economic
Development Zone, Qinghe County Automobile and Motorcycle Bureau, Qinghe County
Wangguanzhuang Town Government, co-organized by Qinghe County Automobile and
Motorcycle Industry Association, Qinghe County Filter Industry Association,
Hebei Dongzhong Exhibition Service Co., Ltd. undertakes. The expo will last for
three days, with a total exhibition area of 15,000 square meters, 300 standard
booths and 98 special exhibitions. Exhibits will cover filters, rubber seals,
cables, hoses, brake pads, bearings, plastic products and other auto parts. More
than 500 manufacturers from all over the country will participate in the
exhibition, more than 4,000 sellers and buyers will participate in the
exhibition, and the number of visitors is expected to exceed 50,000. "
China·Qinghe Auto Parts Trade Fair is one of the professional exhibitions of the
domestic auto parts industry. It has been successfully held for seven
consecutive sessions. The expo follows the development policy of specialization
and branding, adhering to the development concept of "openness, innovation,
cooperation, and win-win", focusing on making the county's auto parts industry
bigger, stronger, better, and more refined, integrating the national auto parts
resources and regional The integration of auto parts resources empowers Qinghe's
auto parts industry and boosts the transformation and upgrading of Qinghe's auto
parts industry.
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