Buy a New Year pet gift package including dried meat, teething biscuits, dried beef leg bones and other snacks, toys, and toiletries, take pets for pre-holiday beauty care, and then book a comfortable foster care institution... The Spring Festival of the Year of the Rabbit is coming, For "Rong Piao" Li Jiao , before returning to her hometown for the New Year, the most important thing is to settle down the Labrador she has raised for many years.

　　

        In recent years, the number of pets owned by Chinese has continued to increase. As the emotional attributes of pets have become increasingly prominent, pet owners are more willing to pay for "hairy children", and the entire industry chain of the pet economy has ushered in a development trend. On the eve of the Chinese New Year, the pet "new year custom" became popular, and a new wave of online and offline consumption boom was set off. Merchants in pet toys, clothing, beauty, food and other related businesses tried their best to "absorb money".

　　

        According to the survey of Tmall Global , in 2022, pet New Year’s clothing was selected as the top ten fastest-growing "new" New Year’s products for the first time ; in 2023 , the sales data during JD. A year-on-year increase of 55%.

　　

        "I bought several sets of pet New Year’s Eve meals online, including canned food, freeze-dried food, etc. The categories are quite rich, but the most important thing is a sense of ritual." Zhang Xue , a citizen of Chengdu, told reporters that he raised two puppet cats . With their company, the happiness of life has been greatly improved. "New year, new weather, I don’t feel sorry for spending money on ‘hair kids’."

　　

        "During the Spring Festival every year, the store’s turnover will increase by about 20%." Zhou Xu, the "millennial" owner of a pet shop in a community in Chengdu, said that from half a month before the Spring Festival to around the fifteenth day of the first month, the pet care shop is basically full every day , 15 or 16 pets need to be shower a day, and the sales of snacks and toys have increased significantly. "The New Year’s gift packs for pets we launched are also selling well, and it has become a new trend to stock up on New Year’s goods for pets."

　　

        Inventory of pet products in the warehouse, disinfection of cages, and maintenance of pet activity venues... Located in a pet outdoor foster care base near Chengdu, the staff are busy preparing for the upcoming Spring Festival foster boom. Wang Shiguo, the person in charge of the base, told reporters that when it is inconvenient to bring pets back home for the Chinese New Year, most pet owners will choose foster care. "All the foster care places in our base were fully booked a month ago, and we usually receive about 200 pets (pets), and there are five or six hundred during the Spring Festival."

　　

        "Initially there were only five or six outdoor foster care bases in Chengdu, but now there are more than 100." Over the past eight years in the industry, Wang Shiguo said frankly that the industry is developing well, especially during holidays, but the competition is also becoming more intense. "Provide 24-hour monitoring and a large lawn for pets to play in. The cages are disinfected every day, and nutritious meals are added from time to time... We try our best to make pets have a good year and make pet owners feel at ease. Although the industry environment is good, we still need to continue Improve the core competitiveness of service."

　　

        According to Wang Yi, a professor at the School of Business Administration of Southwestern University of Finance and Economics, during the Spring Festival this year, the recovery of consumer demand will not only be concentrated in the traditional consumption field, but also find breakthroughs and tipping points in emerging consumption fields. "The popularity of the pet economy just stepped on this node."

        Wang Yi said that in recent years, the manifestations of the pet economy have continued to expand in terms of products and services, and the industrial chain has gradually improved. The fundamental reason is that pets are not just tools and entertainment "it", but people’s Life partners, to a certain extent, human consumption needs and patterns can be migrated and copied to pets, so there is huge room for expansion of their consumption patterns and categories. "